Become a WAER Business Sponsor

WAER 88.3 FM is public radio for Central New York from Syracuse University.  Underwriting WAER programming helps your business reach a highly educated, affluent, well-traveled and culturally discriminating audience while supporting the station's award-winning public broadcasting. Our corporate supporters are members of the business community who recognize and celebrate the unique nature of WAER's diverse programming and audience:  intelligent, active and passionate about Central New York!

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Business in partnership with WAER

By becoming a sponsor of WAER, your company or organization reaches out to the community not only via the airwaves, but also through our web presence, waer.org.  Each of these media offers the unique opportunity to support the ongoing services provided by public radio in addition to putting your company or organization before a well-informed and active local community.

MARKETING BENEFITS

Image Building -  By supporting a valued community service, program sponsorship on WAER is a proven way to distinguish your business or organization.  On-air acknowledgements inform WAER listeners, many of whom are difficult to reach via other media, about your business, where it is, and the products and/or services you provide.

Clarity -  Unlike commercial advertising, your sponsorship message does not need to compete in a cluttered environment. Your message will stand out and be heard.

Active Listeners - WAER listeners don't just listen, they get involved.  They are leaders in their communities, decision-makers on whom your message will have impact.

Affordability -  We build sponsorships around your budget with flexible purchasing options including positioning during prime drive times as well as positioning across multiple day parts to give you visibility among a larger segment of our audience.

Stay Tuned In -  WAER listeners tune in an average of 6.1 hours per week*. They're used to three or four spots per hour, not the 15+ minutes of ads on most commercial radio stations.

Halo Effect -  Listeners of Public Radio become loyal customers of the businesses and organizations that support the quality programming they love. This "halo effect" is the ultimate connection between your company and WAER's listeners.

Quality Audience -  WAER listeners are generally well-educated and affluent.

WAER's Rates and Audience Profile

Offering a unique blend of 24-hour programming from local, national and global news to music, talk, information and cultural programs, WAER is the radio destination of choice for the Central New York community.   From NPR's flagship programs Morning Edition, All Things Considered and Car Talk to World Cafe and APM's Marketplace, our dedicated members and corporate sponsors help us continue WAER's decades-long tradition of award-winning public broadcasting.   Click on the link below to see the latest MRI indexes for a variety of leading audience characteristics.

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WAER Radio Coverage Map

See WAER Radio's current coverage area

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Contact WAER Corporate Underwriting

For more information about marketing your business, service or product on WAER FM 88.3, please contact Jennifer Weekes-Osada, Director of Corporate Development at: (315) 443-5254 or via email at:  jaweekes@syr.edu

WAER Program Schedule

See WAER Radio's current programming schedule.

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