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New York bill aims to grow outreach via community media

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According to U.S. Census data, 30% of all New Yorkers speak a primary language other than English at home.

New York lawmakers are considering a bill to broaden statewide outreach through local media. The Local Community and Ethnic Media Commitment Act would require state agencies to spend about 50% of their print and digital advertising budget in local community and ethnic news outlets. This issue hit home for State Senator Jessica Ramos, who introduced the bill, since she represents the multi-ethnic Jackson Heights neighborhood in Queens. A 2022 Census report finds more than 6-million people in places like New York City speak a language other than English. Ramos feels this bill is an effective way to get important information to people of all backgrounds.

"If we want people to take advantage of programs, if we want to educate people about different government processes, then we should certainly be doing so in their language, so that they're engaged and truly feel a part of our community - as they are," Ramos said.

While the bill has not faced much opposition, some media outlets feel government involvement in local media is complicated. In a 2021 report from Northwestern University, experts noted government financial support of local media might provide leverage for politicians to shape the news as they see fit. Currently the bill is in the Senate Finance Committee.

As lawmakers are still learning about the bill, it has not faced many legislative hurdles yet.
But Assemblymember Sarahana Shrestha, its sponsor, noted one barrier to getting the bill passed is time.

"Because of how much time the budget ate into, with a month delay," Shrestha said. "So on our side, with the Assembly, we're just rushing to get bills numbered, get bills moved through the committee."

She added having this provision in next year's budget would help all New Yorkers learn about new rules, programs and funding opportunities they might be eligible for. The current legislative session is set to adjourn June 8th.

This story comes from New York News Connection.

I am a hardworking journalist who has been reporting on current events since 2011. I began doing stories on mass transit in New York City and moved slowly towards social issues, current events, media, entertainment, etc. I have a background in multi-media journalism with my area of expertise being print and digital/online writing.