Sports is a deeply rooted part of popular culture in countries all around the world. From big games like the Super Bowl to tournaments like the NCAA Final Four, sports have a way of bringing us together and creating new tribes like few things do in our society. From post-game pizza outings in little league baseball to grabbing a brew with your friends at a neighborhood sports bar, sports serve as a popular backdrop for human connection, bonding, and community. That’s all changing in the face of the Covid-19 global pandemic.
In this episode of Pop Life, Joe Lee chats with veteran sports broadcaster Ian Eagle about the return of sports, the impact the pandemic is having on the business of sports, and what the future of the fan experience might be like in a post pandemic world.