The Syracuse Area Music Awards, better known as the SAMMYS, has announced its next director, and he’s a familiar member of the team.
James Austin began his affiliation in 2004 and holds professional experience as a grassroots music promoter supporting local and international artists in R&B, Reggae and Jazz. He’s also a former Best R&B SAMMYS-album winner where he was a contributing writer on the album.
Austin handled merchandise operations for the SAMMYS, assisted with event logistics, and co-hosted the event in 2020. He has served on the board since 2018.
