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Turkey faces long-term decline as Thanksgiving staple

Two adult Broad Breasted White turkeys relaxing on green grass.
Kat Kollins
Two adult Broad Breasted White turkeys relaxing on green grass.

Turkey’s status as the centerpiece of Central New York Thanksgiving meals is slipping, with demand for the bird dropping to a 43-year low nationally last holiday season.

According to a CoBank report however, inventories are up 4% from last year, despite a turkey supply that is down 100 million pounds since 2018.

The decline is driven by bird flu outbreaks, high feed costs, and inflation. Meanwhile, consumer interest in alternatives like beef and pork is rising.

However, ground turkey sales are up 5.5% from last year, suggesting a shift away from whole birds. Despite the challenges, a Butterball survey shows 87% of Thanksgiving hosts still plan to serve turkey this year.

Kat is a seasoned media professional with extensive experience in her field. In her current role as Content and Operations Manager at WAER in Syracuse, NY, she oversees content strategy, programming, technical operations, and talent development across the station's two active channels, having been promoted into the role in May 2026 after serving as Anchor/Producer, including local hosting of NPR's "All Things Considered."