The Latin Alternative is co-hosted by two of the genre’s leading experts, Josh Norek (co-founder of the Latin Alternative Music Conference and frontman of Latino-Jewish rap group Hip Hop Hoodíos) and Ernesto Lechner (contributing writer for Rolling Stone, LA Times, & Chicago Tribune and author of the book ‘Rock en Español: The Latin Alternative Rock Explosion’).

The program focuses on crossover-friendly Latin rock, electronic, funk and hip-hop artists, as well as interviews with such key acts as Ozomatli, Jaguares, Ana Tijoux, Calle 13 and Diego Garcia.