Market Your Business While Supporting WAER Syracuse Public Media

When your business or organization becomes a WAER underwriter, your business name and message will be heard loud and clear in an environment free of commercial clutter, both on-air and on-line.  Join the many other business and organizations that are reaping the benefits from their WAER marketing plans.

WAER Syracuse Public Media connects with its audience whether they are at home, at work, online, via mobile, or around the world. Business support of the station’s award-winning programming ensures WAER’s ability to deliver its valuable services to its loyal audience.  Small businesses, large corporations, not-for-profits, government agencies, and international firms can be sponsors of WAER Syracuse Public Media.


WAER’s Underwriting staff can help you design an Underwriting sponsorship plan that meets your financial, marketing and philanthropic goals.

For rate card information, call our UW Development Director, Jennifer Weekes-Osada, at 315-443-5254 or email: Jaweekes@syr.edu

WAER Listeners Are Your Potential Customers:

  • 95% of public radio listeners nationally have taken direct action as a result of hearing a sponsor’s message
  • 71% have one or more college degrees
  • 59% are business owners, VP’s, proprietors or managers
  • 5% more likely than the average to own a home worth $750k or more

WAER Underwriters gain:

  • Direct Access to an Affluent Audience with a powerful, personal commitment to WAER
  • Name Recognition among professionals and business leaders likely to be interested in your products and services
  • Foster credibility by associating with intelligent, in-depth news and music content
  • Recognition as a Patron of the Arts in your support of WAER’s locally produced news and diverse /eclectic music programs
  • Appreciation from your colleagues, customers and peers, who will recognize your commitment to the community through your support of WAER