On this episode of Newhouse Impact, the Barbie Movie of this past summer was aided by one of the largest and farthest-reaching marketing efforts of any movie. Far past movie trailers and interviews with the stars, the studio and Mattel toy company created many more ways to connect with generations of people who have a connection to the doll and its image. Newhouse Associate Dean and Researcher Regina Lutrell and Newhouse Media Studies Research Assistant Carrie Welch share their research on that marketing effort and what it might mean for the future with WAER's Chris Bolt.
Marketing the Barbie Movie: Going Big Garnered Big Results
