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Marketing the Barbie Movie: Going Big Garnered Big Results

Newhouse Impact: Showcasing the research and creative activity of faculty and students at the Newhouse School.

On this episode of Newhouse Impact, the Barbie Movie of this past summer was aided by one of the largest and farthest-reaching marketing efforts of any movie. Far past movie trailers and interviews with the stars, the studio and Mattel toy company created many more ways to connect with generations of people who have a connection to the doll and its image. Newhouse Associate Dean and Researcher Regina Lutrell and Newhouse Media Studies Research Assistant Carrie Welch share their research on that marketing effort and what it might mean for the future with WAER's Chris Bolt.

Chris Bolt, Ed.D. has proudly been covering the Central New York community and mentoring students for more than 30 years. His career in public media started as a student volunteer, then as a reporter/producer. He has been the news director for WAER since 1995. Dedicated to keeping local news coverage alive, Chris also has a passion for education, having trained, mentored and provided a platform for growth to more than a thousand students. Career highlights include having work appear on NPR, CBS, ABC and other news networks, winning numerous local and state journalism awards.