Newhouse Impact
Monthly
A collaborative podcast between WAER and The Newhouse School showcasing research and creative work of faculty and students.
Latest Episodes
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Magazine fashion editors are no longer the arbiters of style and chic. Audiences follow influencers who are often ore relatable. AI is also impacting marketing, leading to further change.
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Dr. Charisse L'Pree has students seek definitions of the American Dream from people different than themselves, crossing gender identity, generational, ethnic, economic lines finding myriad explanations.
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Personal information is collected in several ways on the internet and mobile apps. Newhouse Ad expert Daniela Molta explains data collection & best practices for consumers and corporations.
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Research shows volunteer fields offices, door-to-door campaigns can be more effective in urging people to vote, swaying close elections than political ad spending. Dr. Josh Darr's book makes the case.
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Telling sports stories, from social media reels to full documentaries, take particular skills and approach. Professor Jordan Kligerman produces and teaches the content at the Newhouse School
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Public relations activities can inspire community action. Syracuse University student Clair Ceccoli discusses creating and publicizing an event to benefit a group that makes beds for disadvantaged youth.
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Research on immigration policy and statistics shows political rhetoric is often misaligned with facts. Fear and polarization can also sway opinions and positions even in the face of factual data.
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Political and social divides in the country are the worst in generations. Disinformation exacerbates polarization, but technologies &information skills can help ease tensions and increase transparency
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AI in crisis communications can help messaging & predicting potential problems. Dr. Erika Schneider has found AI-generated messages have perception problems, but AI is an important tool in PR.
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Doulas can provide both medical and mental health care help to new & expectant mothers, while bridging cultural divides Research shows a majority of people don't know the care is available. Better messaging might help.