Public relations might not be seen as a vehicle to inspire members of a community to get involved. It's more often seen as a tool to elevate or preserve the image of a company or organization. But Syracuse University student Claire Ceccoli managed to move people to action through her public relations efforts, helped an organization that makes and provides beds to underprivileged kids on our community. The organization is Sleep in Heavenly Peace, which believes that no child should sleep on the floor and posits that better sleep can lead to better performance in school and other benefits.
On this episode of Newhouse Impact, how public relations can inspire community action. Claire Ceccoli used skill she learned in her PR degree to help create and promote events that brought volunteers to Sleep in Heavenly Peace. Her efforts not only had an impact on the families that received the beds but also the volunteers who got involved. Claire, through the experience, found that PR can be used to have a positive impact not just on an organization or company, but on a community. And it's inspired her to seek a career path doing just that.
Newhouse Impact is a collaboration between WAER and the Newhouse School of Public Communications, with help from the office of Dr. Regnia Lutrell. Music in this episode is Neon Lights by Crowander by license from Free Music Archive. Research help for Newhouse Impact by Chris Fiegel.
