Newhouse Impact

Research on immigration policy and statistics shows political rhetoric is often misaligned with facts. Fear and polarization can also sway opinions and positions even in the face of factual data.

Political and social divides in the country are the worst in generations. Disinformation exacerbates polarization, but technologies &information skills can help ease tensions and increase transparency

AI in crisis communications can help messaging & predicting potential problems. Dr. Erika Schneider has found AI-generated messages have perception problems, but AI is an important tool in PR.

Public Relations professionals wrestle with the role AI plays in their crisis messaging & strategy. Newhouse Asst. PR Professor Dr. Erica Schneider has found trust can be an issue, but AI can help predict and avoid some problems, helping preserve organizations' image.

Newhouse Associate Dean of Strategic Initiatives Brad Horn makes the case for better reporting and training of journalists so they can spot illegal doping in sports, and lead to fairer competition.

How concerned should you be about the amount of your data that's online? Syracuse University advertising professor and data expert Beth Egan explains you aren't as targeted as you might think. Plus, the value of that data powers the internet and your smart phone.

With the election nearing, a review of AI-generated content might raise awareness about misinformation. Jason Davis and RC Concepcion share thoughts about AI concerns and benefits.

Extended Reality includes virtual and augmented reality, and AI. Syracuse University Professor is studying psychological & physical effects of immersive media messages.

A Newhouse School collaboration with the Empire State Games gives students high-level experience in visual and other communications fields.

Media literacy is increasingly important as social and digital media become bigger parts of people’s lives. Education around what exactly is in media messages can include knowing the source, taking a critical look at whether there’s political intent or a profit motive.