Public relations professionals have to decide how and when to use AI in their communications and strategies. In times of crises, institutions, companies and other organizations plan messages to the public, to employees, or other stakeholders. But if that message is attributed - in whole or part - to artificial intelligence, it can come off as insincere or untrustworthy.
In this episode of Newhouse Impact, Newhouse Public Relations Assistant Professor Dr. Erika Schneider shares findings from research that has people's reactions to messaging that was created using AI. She also discusses with Host Dr. Chris Bolt ways using AI as a planning and research tool can greatly improve crisis communications, making many situations more predictable - or even avoidable.
Newhouse Impact is a production of WAER and the Newhouse School of Public Communications, with support from the office of Dean Regina Lutrell. Research and production help from Chris Fiegel and Eric Finley.
Music in this episode is To Motivate by Tim Taj from Free Music Archive under license.
