Public Relations

AI in crisis communications can help messaging & predicting potential problems. Dr. Erika Schneider has found AI-generated messages have perception problems, but AI is an important tool in PR.

Public Relations professionals wrestle with the role AI plays in their crisis messaging & strategy. Newhouse Asst. PR Professor Dr. Erica Schneider has found trust can be an issue, but AI can help predict and avoid some problems, helping preserve organizations' image.