Newhouse School of Public Communications

Research by Syracuse University Professor Josh Darr finds offices set up for national campaigns could benefit local candidates and parties if kept open, possibly reducing polarization.

Research shows volunteer fields offices, door-to-door campaigns can be more effective in urging people to vote, swaying close elections than political ad spending. Dr. Josh Darr's book makes the case.

Telling sports stories, from social media reels to full documentaries, take particular skills and approach. Professor Jordan Kligerman produces and teaches the content at the Newhouse School

Public relations activities can inspire community action. Syracuse University student Clair Ceccoli discusses creating and publicizing an event to benefit a group that makes beds for disadvantaged youth.

Research on immigration policy and statistics shows political rhetoric is often misaligned with facts. Fear and polarization can also sway opinions and positions even in the face of factual data.

Syracuse University's Life Together: Seeking the Common Good in a Diverse Democracy seeks to bridge political divides. An event Tuesday, Decoding Deception, looks at uncovering information bias.

Political and social divides in the country are the worst in generations. Disinformation exacerbates polarization, but technologies &information skills can help ease tensions and increase transparency

AI in crisis communications can help messaging & predicting potential problems. Dr. Erika Schneider has found AI-generated messages have perception problems, but AI is an important tool in PR.

Public Relations professionals wrestle with the role AI plays in their crisis messaging & strategy. Newhouse Asst. PR Professor Dr. Erica Schneider has found trust can be an issue, but AI can help predict and avoid some problems, helping preserve organizations' image.

Newhouse Associate Dean of Strategic Initiatives Brad Horn makes the case for better reporting and training of journalists so they can spot illegal doping in sports, and lead to fairer competition.