Data Privacy

Syracuse University Advertising Professor Daniela Molta says a little care by consumers and transparency by businesses could help circumnavigate fear over data or cookies collected by online sources.

Personal information is collected in several ways on the internet and mobile apps. Newhouse Ad expert Daniela Molta explains data collection & best practices for consumers and corporations.

How concerned should you be about the amount of your data that's online? Syracuse University advertising professor and data expert Beth Egan explains you aren't as targeted as you might think. Plus, the value of that data powers the internet and your smart phone.