When you go online - to buy something, watch a video or connect with family and friends - you probably know information about you is being collected. Some data you give up willingly: name, address, even a credit card when making a purchase. More data are collected in the form of cookies and other tracking. Just how concerned should you be about the information gathered about you and your online habits? And what's the role of regulation - and corporate transparency - when it comes to data privacy?
On this episode of Newhouse Impact, Assistant Professor of Advertising Daniela Molta describes the various ways data are collected, including just how personal it is. Past experience working for META, Go Pro and Netflix gives her perspective on the industry, as well as ideas about what people should do before clicking to accept entry into a website or app. She further suggests businesses should start taking a different tack to build trust around data privacy.
Newhouse Impact is a collaboration between WAER and the Newhouse School of Public Communications with help from the office of Dr. Regina Lutrell. Research and guest scheduling help from Chris Fiegel.
Music in this episode is ECM Nouveau by the Syracuse-based Jazz Group E.S.P.
